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Unlocking the AI Dividend in Events

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Webinar Overview

Digital touchpoints have long been a rich source of mission-critical marketing data, but too often event marketing has lagged behind, limited by incomplete capture and reporting.

This webinar will empower you to use AI to unlock new value from your event data, automate repetitive tasks, analyse trends, and personalise experiences. Learn how predictive analytics can help you choose the right event topics, and how AI can surface themes from feedback and identify priority client segments using simple, natural-language queries.

This webinar goes beyond using AI to increase efficiency to using it to build better events and create more value from them, all while centring your clients.

You will learn:

How to balance high‑touch client experiences with the need for robust data, compliance and internal reporting
Ways AI can capture and organise discussions, questions and themes without interrupting the flow of an event or meeting
How AI‑supported summaries and themes can help different teams coordinate follow up, avoid duplication and maintain momentum after events
How Cvent IQ for Financial Services can contribute to a richer, longer‑term view of client interests and priorities across your event programme

Presenters

Alex Sword

Managing Editor of The Financial Services Forum

Alex Sword is Managing Editor of The Financial Services Forum, responsible for the editorial output across the articles, events, conferences and summits.

He was previously Editor at online retailer publication eDelivery and European Editor at InternetRetailing, covering the European omnichannel retail market.

Brittany Fisher

Product Marketing Manager at Cvent

Brittany Fisher is a dynamic Product Marketing Manager at Cvent. She spearheads the messaging, positioning, and market success of Registration solutions and plays a crucial role in driving the Artificial Intelligence strategy. Her background in the hospitality industry, combined with her love for travel and technology, fuels her innovative approach to creating exceptional event experiences. In her free time, she can be found hiking, going to art museums, and trying new restaurants in New York City.

Michelle Furnas

Michelle brings a ton of FinServ experience to the panel, and her industry expertise will complement Brittany’s product content perfectly. I’ll provide more detail on the talk track later next week, but from my conversation with Michelle today, she’ll focus on the industry and the conversations we’re having with FinServ customers about how to begin thinking about using AI – what products / features provide the most value while posing the least amount of concern to security and IT teams. She’ll also close the webinar with a process people can follow on how to start the AI discussion internally – this will be based on actual conversations and projects she’s run with large FinServ clients in the US.

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